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Busara
Busara
meaning "wisdom" or "prudence" in Swahili. It is a word that guides our work. A respect for timeless techniques of observation, deep inquiry, and conversation as well as a zeal for modern techniques including online focus groups and social listening.
About us
We'd love to make your brand an icon...or make your iconic brand more relevant to today's consumers.
With decades of design, innovation, and market research experience--including shaping new product launches, the recruitment of firefighters, creating social portals and re-imagining grocery store aisles--we are well-positioned to help with all of your product and innovation needs.
We collaborate with clients large and small, including Passages South African Wine, Manitou Inc., Burrell Communications, as well as tech start-ups.
Brands we've worked with... American Airlines, JC Penney, Grand Marnier, Tanqueray, General Mills, Lexmark, MetroPro Realty, the FDNY, OfficeMax, African Ancestry, and Yoplait.
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